via Zim ranked second best safari destination – report | The Source January 13, 2014
Zimbabwe is now the second most preferred destination for family oriented safaris after South Africa on the continent, a recent international study has shown.
According to a report released by global research firm, Euromonitor International, South Africa remains the main destination for the family oriented safaris.
This is because the southern part of the country is free from malaria. Other countries such as Kenya, Tanzania, Malawi and Zambia are also coming up with the child-friendly options.
The report identified Zimbabwe as the second top destination for safari travellers in 2012, followed by Botswana.
Euromonitor International noted that tourism in Africa was now shifting from the dependency on the traditional markets of US and Europe.
“There has been a significant increase in the number of tourists coming from the BRICS countries of Brazil, Russia, India, China, and (also) the Middle East,” reads part of the report.