Letwin Nyambayo 27 October 2018
HARARE – Lobels has increased its bread price from $1, 10 to $2,20 with
effect from today owing to the high cost of inputs used to make the bread.
In a letter to OK Zimbabwe, Lobels Regional Sales manager Zenzo Malunga
said the wholesale price for all types of Lobels bread is now $2 while the
recommended retail price is now $2,20.
“Please be advised that the price of Lobels bread is going up with effect
from October 27.
“This has been necessitated by the constant rise in input costs. May you
please effect the necessary adjustments within your stores,” Malunga
Bread prices have been going up in the country due to an increase in the
price of wheat and other raw materials that are key in the manufacture of
Figures recently obtained from the Grain Millers Association by this
publication indicate that the price of wheat has increased over the
As such the cost of production in the manufacture of bread has also gone
up resulting in bakers passing on the increase to the consumer.