Masvingo gears up for economic growth after ZITF

Source: Masvingo gears up for economic growth after ZITF | Sunday News (local news)

Nobukhosi Ndlovu , Sunday News Reporter 

THE Masvingo City Council has unveiled an ambitious plan to boost investment and economic growth in the city following its participation at the Zimbabwe International Trade Fair (ZITF), which ended in Bulawayo yesterday.

In an interview, the city council’s public relations officer, Ms Ashleigh Jinika said the council was now working on implementing a plan, which includes measures to improve infrastructure, promote ease of doing business and attract investment to the city through removing the bureaucratic red tape.

“At the heart of the council’s strategy is a focus on attracting investment from both domestic and international investors. We want to make Masvingo City an attractive destination for investors and we have a lot to offer in terms of natural resources, skilled labour and a supportive business environment,” she said.

Ms Jinika said the council has adopted a range of measures to promote ease of doing business in the city, including the use of ICT in its services, the provision of land and working space for entrepreneurs and the rehabilitation of major roads.

She said in addition to these measures, the council is also focusing on improving the city’s infrastructure and amenities to make it more attractive to investors and tourists.

“We are working on upgrading our water and sanitation systems and developing new tourist attractions as this will help to promote economic growth and create new opportunities for employment in the city,” she said.

Ms Jinika said the council’s efforts are part of a broader national agenda to revitalise Zimbabwe’s economy and attract investment to the country.

“We believe that our strategy is the right one for the city and we are committed to seeing it through. We are confident that Masvingo City will emerge as a leading centre of investment and innovation in Zimbabwe,” she said.

Ms Jinika added that the council’s efforts are already beginning to attract attention from investors and entrepreneurs, with many expressing interest in the city’s potential for growth and development.

“We want to create a city that is not only prosperous, but also safe, clean and welcoming to all and this means investing in public services, infrastructure and amenities that improve the lives of residents and make the city a more attractive place to live and work.

“For residents, businesses and investors, the message from the council is clear: Masvingo City is open for business and the future is bright,” she said.