In our digital age, real estate marketers can come up with new ways to get noticed. The downside is that the competition is more intense than ever before.
That’s why real estate agents need to innovate and push the envelope when it comes to attracting attention. After all, it makes sense to save money on promotion, not spend all of the marketing budgets on expensive campaigns to build a broad reach.
There are many benefits to such a forward-thinking approach. As you know, the real estate market is a lucrative one, with significant gains available to those who can attract and convince customers of the right properties. You need tactics that allow you to sell a property quickly and without a lot of fuss.
If you’re wondering how to start bold new marketing strategies for your real estate business, you’ve come to the right place. Here, you will see how you can leverage digital ideas and tools for success.
First, you’ll learn the steps you can take to stand out from the crowd. And then, a simple tool that can enhance all of these steps to make your real estate offering attractive and irresistible.
Successful Real Estate Marketing Starts Here
There was a time when real estate professionals would have to advertise in local newspapers and other channels painstakingly, and then do a lot of legwork to introduce themselves to customers. Nowadays, it’s very different. Everyone has Internet access, and this is what you should leverage.
Here are some steps to start your real estate marketing:
Identify your consumers and their needs
Everything begins with this. Where do your prospects currently live, and what are their concerns? Do older couples want larger or smaller houses? Can millennials be persuaded to stop renting and start buying?
Which habits can be addressed, and which ones can be changed? Once you have the answers to these and more questions, they can become the bedrock of all your marketing efforts.
Set up a website and a blog
A professionally-designed website full of relevant information sends a strong signal. It shows that you’re serious about your business, and have the appropriate expertise. Make it attractive, easy to navigate, and update it frequently. Use blogs to convey a variety of information and tips that will add value to the lives of your customers. This will increase brand name recall as well as brand loyalty.
Use content marketing
This is linked to your website and blogs, but it’s also a lot more. With the right content, you can arouse interest, increase inquiries, generate leads, and close deals. Use all the relevant online sites and create a unique style of your own with images, infographics, and data that your consumers need.
Once you’ve been online for a while, it pays to keep track of the people who have been visiting your sites, and how they ended up at your site. A tool like Google Analytics, for instance, is very helpful in analyzing the behavior of site visitors and offering insights to make your efforts more fruitful.
Use lead generation tools
You should use as many strategies as possible to attract and convert prospective buyers. Establishing a review page on your website, sharing testimonials on real estate platforms, and creating videos with customer feedback are just some of the ideas.
Maintain a social media presence
Twitter, Instagram, Facebook, and other forms of social media can be your helpful allies. Post regularly, start conversations, comment on other posts, and use images and videos to attract eyeballs. The followers you gain here are all potential buyers.
Give away free stuff
Everyone loves getting things for free. You can leverage this by offering e-books to those who sign up on your site, hosting free webinars on property tips, or even sending out free guides. These strategies will create visitors who will appreciate your services and regularly return to see if they can do business with you.
E-mail marketing can generate a lot of interest. You can create a database by asking people to sign up on your site, or even on social media through free offers. Then, keep in touch with them by e-mailing details of the property, of time-bound offers, or other activities such as events and seminars.
Reviews and referrals
As with many other industries, referrals an essential aspect of real estate. You can boost your chances by encouraging customers to review your services online, and by linking to these reviews. You could ask existing and satisfied customers for referrals via e-mail, and you could even have a separate section on your website only for reviews. These go a long way in building trust and credibility.
One Tool to Make Your Marketing Campaigns Stand Out
Now you have in your arsenal a set of marketing strategies that will go a long way in attracting interest. There’s one more critical aspect that you should keep in mind. How can you make your online presence distinctive and unmissable?
The answer is simple. You can boost all your marketing efforts with stunning, high-quality videos. One study showed that 85% of all internet users in the United States watched online video content monthly on any of their devices. Consumers want more video content from a brand or business they support.
At this point, you could be wondering whether you need special skills or a lot of time and money to do this. The good news is that you don’t.
Online video editors will let you easily convert potential customers into paying customers with customizable AI-powered templates. You can use a photo slideshow maker with music to come up with stunning property presentations and walk-throughs.
The process can take minutes, and you can choose from thousands of images, stickers, and text boxes. Each video can be unique to match the services that you offer. Once you’re clear on the message and the nature of your content, you can let the online tool work its magic.
A combination of smart tactics and online video tools, that’s what you need to make your real estate business grow and your consumers happy.