Twitch and the Rise of Gambling Streamers

In the past years, Twitch has become the go-to platform for influencers to livestream their content. Video games are still at the core of the app, but some people share fitness and wellness, creative content, or even chatter.

Lately, a new type of content has made its way on this platform: iGaming. The sport became particularly popular in Australia, with over a quarter of its population occasionally engaging in it.

Find out how Twitch made matters easier for iGaming influencers and why viewers can’t get enough.

How Gambling Influencers Are Using Twitch

Twitch grew more in popularity, and it naturally started drawing people of different interests. This included those who enjoyed gambling activities.

It doesn’t matter if the streamers use real money or the demo version. With the help of platforms such as 10payidcasino.com, Twitch lets influencers tap into a new audience.

Streamers use mediums such as the 10 payid casino app to live stream their gameplays. This includes games such as 10 pay id casino pokies, poker, roulette, etc. They use the opportunity to interact with their visitors and provide insights, turning into a sort of authority.

Some influencers even organise 10 payid casino Australia tournaments to keep their audience close. These tactics and exclusive giveaways improve viewer engagement while increasing follower count.

Why Viewers Are Drawn to This New Side of Twitch

Streaming platforms on this topic are popular for various reasons, including:

• Risk and Reward Thrill: Watching a stream delivers the same kind of adrenaline as if you were playing yourself. Users live vicariously through the streams and feel the player’s excitement whenever they experience a win.
• Viewer Bond: There’s a tight relationship between viewers and influencers. By watching their content, users feel like they already know the person behind the screen. This makes them invested in finding out the outcome.
• Insight: Streamers use this platform as an opportunity to share strategies on how to win a specific game. Whether or not the user wants to become a pro, they can use that insight for games such as poker.
• Ideas: When players run out of ideas, they go to the Internet for answers on what to play next. The website gives live footage of these types of games, so viewers know precisely if it’s right for them or not.

For Aussies, streams are a form of escapism and a source of information. Rather than playing themselves, they choose to watch someone else do it and experience a “big win” life.

The Regulations of Twitch

Fortune games became very popular among viewers, but the domain is still surrounded by controversy. Parents and advocacy groups grew concerned that this would cause issues among Aussies. For this reason, the streaming platform took on an educational approach and created policies meant to protect the consumer.

In response to gambling safety pressure, starting in October 2022, Twitch restricted unlicensed cryptocurrency gambling sites. Only platforms in jurisdictions with strong consumer protection were allowed.

This turned out to be beneficial for both consumers and service providers. Legitimate platforms could come forward as reliable, and streamers could obtain access to reliable apps. This is particularly important, as streamers use the platform to share affiliate links and promo codes with their audience.

What Can We Expect Next

With the community expanding, we can expect more influencers to reach out to their audience using Twitch. In the past, influencers were the only ones on this platform. Lately, broadcasting companies and big iGaming brands are partnering to extend their reach.

Before long, we can expect official tournaments such as poker to take place on streaming websites and beyond. Here, users can interact directly with the streamers and take part in interactive activities.

With gambling on the rise, we can expect more streamers and viewers to jump on the bandwagon. As these activities are becoming legal in many countries and states, Twitch will turn into a valuable source of information. Fans can learn about a game from pros before they decide to jump in themselves.