Govt plots tourism growth roadmap

GOVERNMENT is working on a tourism strategy to accelerate the consumption and development of tourism products and services, an official has said.

Source: Govt plots tourism growth roadmap – NewsDay Zimbabwe September 6, 2016


Speaking at an ease of doing business in the tourism and enablers sectors workshop last week, chief secretary to the President and Cabinet, Misheck Sibanda said a lot still needed to be done to restore the country’s attractiveness and competitiveness.

“A multipronged and robustly implementable strategy has to be put in place to accelerate the consumption and development of tourism products and services,” he said.

Sibanda said in the outlook, Zimbabwe has to implement a robust and viable domestic tourism strategic framework to tap into the local market.

“This will allow Zimbabwe to visit tourist resorts not for conferencing, but largely for leisure and other hospitable opportunities, furthermore the development of domestic tourism is not only anchored on patronage, but on a deliberate strategy to also empower the people to grab opportunities in the sector and establish their own businesses,” he said, adding that the move required collaboration involving government, private sector and development partners.

Sibanda said despite the upgrading of most airports, the majority of the country’s tourist destinations remained inaccessible by airlines and the situation was further exacerbated by the poor state of the roads, that lead to some tourist destinations.

“For instance, since Air Zimbabwe stopped flights to Kariba, the average hotel occupancy rates in Kariba as at June 2016 have plummeted to below 10%. This means that our national airline, Air Zimbabwe has a critical role to play not only in linking Zimbabwe with our overseas markets, but also in facilitating the internal movements of tourists.

“If one looks at the success story of the South Africa tourism industry, it is spurred by the national airline, South African Airways, which is arguably one of the most visible regional airlines that fly to most destinations in the world,” he said.

In his 2016 National Budget statement, Finance minister Patrick Chinamasa said tourism was one of the quick wins under the economic blueprint, the Zimbabwe Agenda for Sustainable Socio-Economic Transformation and as one of the pillars anchoring Zimbabwe’s economic recovery and growth.

He said, however, a lot remained to be done and priorities would be on tourism promotion, infrastructure development, domestic tourism and other destination marketing initiatives.

Zimbabwe Tourism Authority (ZTA) forecasts tourist arrivals to increase to 2,5 million in 2016, benefiting from vigorous destination marketing and promotion activities targeted at international and domestic markets.

In the first quarter of the year, tourist arrivals rose to 450 572 from 387 557 recorded during the same period last year, ZTA said.
The increase in the numbers was recorded in arrivals from all the source markets except the Oceania.


  • comment-avatar
    Joe Cool 6 years ago

    Can anyone tell the difference between this NewsDayZimbawe article and a Herald article?

  • comment-avatar
    KIBBS 6 years ago

    Never – Police brutality and Police Road Blocks have put paid to this trend. In fact tourist numbers will have already plummeted – and deservedly so!

  • comment-avatar
    Flatdog 6 years ago

    Regional tourism is doomed for as long as police harrass and exhtort money from road travellers….33 road blocks between Beitbrige and Kariba!!! Secondly, Air Zimbabwe’s continued last minute cancellations of flights is another no brainer. Add to it uncontrolled (and possibly condoned) poaching, netting and theft leaves little for the touris to look forward to. Top it off with overpriced and under maintained National Parks and I am surprised ay one comes at all. Our only saving grace is the extraordinarily friendly and helpful local population who – in the main – are genuinely keen to offer all they can to the visitor. Thank God for the average Zimbabwean (ministers and bigwigs NOT included).

  • comment-avatar

    Unbelievable. So many workshops and absolutely zero results. Go and bury yourself ZANOUDS you are truly useless

  • comment-avatar
    Againaist 6 years ago

    Did a 5000 km round trip in August through SA , Botswana, Zambia and reluctantly just over the bridge at the Falls to Hwange and back, about 300 kms on Zim roads . In that short leg the 2 SA registered vehicles we were in payed US 120-00 in fines resulting from the latest cooked up laws on vehicle decals etc that are required no where else in Africa !! We didnt receive a single fine in the other countries we traveled through ! I have sadly now waved Zim good bye for the final time .

  • comment-avatar
    Joe Cool 6 years ago

    The reality of Zimbabwe, now, is that Mugabe and his government are totally dysfunctional. Everyone in any position of authority is grossly incompetent and corrupt, simply because it has been intentionally designed that way. It worked well for Mugabe for a while, but the almost daily policy cock-ups we now see are out of control and irreversible. With or without any protests, it will inexorably collapse long before any 2018 election. What the populace now needs to be doing is warning those who illegally support Mugabe by overstepping their legitimate mandate (police violence for example) that they will be targeted and held accountable. That is now the most important message to be conveyed to Robert’s cohorts.

  • comment-avatar
    Tsotsi 6 years ago

    The Zimbabwean Shona male is a rank coward.