via ZITF digitalises by Lulu Brenda Harris February 27, 2014 RadioDialogue
THE Zimbabwe International Trade Fair (ZITF) will this year emphasise on digitalisation, a smart technological and convenient move to conduct business with its exhibitors and visitors.
Speaking at a press conference on the 2014 preparations, Board chair, Bekithemba Nkomo, said ZITF was digitally reinventing the way it was conducting business.
He said for starters, there would be online registration for businesspersons, which was already open and would be available at a click.
“This will also be in preparation for the online matchmaking programme that will commence a month before the show,” Nkomo highlighted.
“In addition to our website and social media platforms the expo hashtag #ZITF 2014 is already functional for updates on all activities and events.”
ZITF would also be introducing a mobile application that will be compatible with all mobile phone operating systems for easier access to gather data.
“Information such as exhibitors lists, floor plans, event updates. Anyone with questions including the journalists can use the application to ask or share information.
“Wifi (free internet) will be available throughout the ZITF exhibition centres for the convenience of our participants,”Nkomo added.
Likewise, the ZITF board chair said the exhibition centres were set to get a facelift as exhibitors in pavilions have started moving on for their preparations on site.
He said some exhibitors were building new pavilions or considerably sprucing up existing one they want to differentiate between their stands from others.
“More than in the recent past, we expect a greater number of designer stands in the halls as exhibitors seek to differentiate themselves. From the stand building infrastructure we purchased last year, we are able to offer limited walk-on-packages to upgrade the basic nine and 18 square metre stands. This will create more room for the exhibitors and visitors to walk about,” Nkomo said.