Jeffrey Muvundusi 5 March 2018
BULAWAYO – The Zimbabwe International Trade Fair (ZITF) will this week
hold Exhibitor Master Classes in both Harare and Bulawayo as preparations
for this year’s edition of the annual multi-sectorial business expo
In its second year running, the Exhibitor Master Class is a stakeholder
responsibility programme by the ZITF meant to ensure that all participants
in the company’s trade shows derive maximum value from their exhibition
The events have been slated for March 7 and 8 in Harare and Bulawayo
Stella Nkomo, the ZITF marketing and public relations manager, said the
primary objective of the master class is to provide exhibitors with a
refresher course on how to increase their market visibility and drive more
qualified traffic to their stands to ensure a productive and profitable
“The Exhibitor Masterclass Series dovetails into the development of the
national tourism sector strategy in which Mice (meetings, incentives,
conference and exhibitions) tourism will be a key driver hence it is
imperative that local business people are trained in the correct
exhibition tactics,” Nkomo said.
She said the topics to be discussed include setting and measuring
participation objectives, budgeting, pre-show marketing, stand design
concepts, digitising the exhibition experience and essential post-event
analysis amongst other exciting issues.
Following the success of the inaugural Exhibitors Master Class in 2017,
Nkomo said they have refined this year’s programme to ensure development
and follow-through on last year’s discussions and learning.
“The master class is open to both new participants wishing to participate
in ZITF for the first time and to seasoned exhibitors seeking to refine
their exhibition strategy.
“Insights gathered at the Master Class can be used in any exhibition,
anywhere in the world, hence non-ZITF exhibitors are also welcome,” she
Meanwhile, Nkomo also revealed that preparations for the ZITF 2018 edition
have reached their peak with 75 percent of the space available for sale
having been taken up.
“Interest from the international community has been pleasing as potential
investors, financiers and business people have heeded government’s
invitation to explore the myriad opportunities available to do business
with and in Zimbabwe,” she said.
Botswana, Ethiopia, Japan, Malawi, Mozambique, South Africa, Zambia.
Cyprus and India have already confirmed their participation where they
will be represented by individual companies from those countries.
“Local interest in the show has also been high, particularly from
enterprises who wish to use the event as a showcase for home-grown
industrial and technology solutions.”
ZITF 2018 takes place from April 24-28 under the theme, “Sustainable
Industrial Development – Inclusive.
Competitive. Collaborative,” a theme which organisers say aligns itself to
the national agenda of pursuing industrialisation as the key to economic
growth and development.